Wednesday, March 25, 2009, 02:11 PM Ever get tired of trying to think of a new menu item, the name for that new specialty pizza you concocted, or your latest marketing ploy? Get customers to do it for you! Contests get people excited about your pizzeria. Depending on your market and how well you advertise the effort, your contest could generate significant response. Check out The Cheesecake Factory: A few months back, the company announced that it was seeking the next great cheesecake flavor (this open call created the first wave of attention). More than 10,000 people submitted recipes, and now it’s time for the public to vote for the best out of the top five finalists (second wave). When the winning recipe is picked, it’ll become a permanent fixture on The Cheesecake Factory’s menu, and a portion of proceeds from the sale of the new flavor will go toward a charity (third wave).
Original post:
Let Your Customers Do the Work for You
Tags: food recipes, free online recipes, soups and stews, slow cooker recipes, super foods recipes
Bookmark, Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
More related posts:If everyone made the same amount of money regardless of their work or work ethic, can you still get rich.Please critique my Cover Letter & Resume honestly, give me any and all helpful thaughts.Go Small or Go Home